Our Mission & Values

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We’re Merchants of Green Coffee …

We specialize in sourcing and developing markets for certified green coffee beans, partnering with like-minded organizations to bring better coffee to as many consumers within our reach.

Like our early seafaring predecessors, we are voyagers; seeking to establish ideal supply routes for trading coffee. For more than 20 years we’ve been observing; experimenting with; and learning from past and present practices, cultures and technologies; while working to build alternative coffee supply chains that improve the quality and sustainability of coffee today and in future.

We stand firm on organic farming, fair trade and coffee education. 95% of our coffee supply is certified organic and 100% is certified Fairtrade, and it’s been this way since our inception. In fact, we were the very first licensed importer of Fairtrade coffees in North America!

A Triple Bottom Line Company

Triple Bottom Line is what we like to call “new school” economics. It is an economic model for business that takes into account—not just profits and returns to shareholders—but also the business’s impact on the people in its supply chain and the environment affected by it. (These are referred to as the business’s “stakeholders”).

Our three bottom lines are:

— Fresh Coffee (Economic; ensuring profits)

— Fair Trade (Social; empowering people)

Green Business (Environment; restoring the planet)

Sustainability is a fundamental component of our supply chain. Our flagship coffee; Cafe Solar®, is the product of a women-managed program that’s pioneering two major, sustainable innovations in coffee today: solar-powered coffee processing (aka “solar-dried coffee” and restorative farming (via Integrated Open Canopy “forest” farms).

What Else Makes Us Unique?

All of our coffees are packaged in biodegradable bags made of post-consumer content with a vegetable-based lining. We call them; “premium brown bags”, and we know they don’t sparkle and shine but we also know they don’t last for hundreds of years in landfills, and thus represent the most environmentally responsible form of coffee packaging today.

Defining coffee freshness and committing to serving nothing but the truly fresh-roasted beans separates our roasted coffee supply from most others. Our discovery that coffee naturally oxidizes 5-7 days after roasting led to the creation of our Fresh Coffee Network; a network of local roasters who roast our certified green beans on a weekly basis and deliver the coffee within 24 hours of roasting (each bag sealed with its roast date).