Our Mission & Values

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We are the Merchants of Green Coffee …

Like our early seafaring predecessors, we are voyagers; seeking to establish an ideal supply channel for trading coffee. For 20+ years we’ve been observing and learning from past and present coffee practices, cultures, and technologies; while working to improve the quality and sustainability of coffee today and in future.

We stand firm on organic farming and fair trade. 95% of our coffee supply is certified organic and 100% is certified Fairtrade, and it’s been this way since our inception. In fact, we were the very first licensed importer of Fairtrade coffees in North America!

A Triple Bottom Line Company

Triple Bottom Line is what we like to call “new school” economics. It is an economic model for business that takes into accountnot just profits and returns to shareholdersbut also the business’s impact on the people in its supply chain and the environment affected by it. (These are referred to as the business’s “stakeholders”).

Our three bottom lines are:

Fresh Coffee (Economic; ensuring profits)

Fair Trade (Social; empowering people)

Green Business (Environment; restoring the planet)

Sustainability is a fundamental component of our supply chain. Our flagship coffee; Cafe Solar®, is the product of a women-managed program that’s pioneering two major, sustainable innovations in coffee today: solar-powered coffee processing and restorative farming (via Integrated Open Canopy “forest” farms).

What Else Makes Us Unique?

All of our coffees are packaged in biodegradable bags made of post-consumer content with a vegetable-based lining. We call them; “premium brown bags”, and we know they don’t sparkle and shine but we also know they don’t last for hundreds of years in landfills, and thus represent the most environmentally responsible form of coffee packaging today.

Defining coffee freshness and setting our standards to serve nothing but truly fresh-roasted beans also differentiates our roasted coffee supply from others. Our discovery that coffee naturally stales 5-7 days after roasting led to the creation of our Fresh Coffee Network; a network of local roasters who roast our certified green beans on a consistent, weekly basis and deliver the coffee fresh within 24 hours of roasting (each bag sealed with its roast date).

Our Mission

For more than 20 years our mission has been, “to deliver the best-tasting coffee experience to discerning consumers, through a supply chain with integrity and a unique commitment to quality.”