About Us

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We are the Merchants.

Like our early seafaring predecessors, we are voyagers; seeking to establish an ideal supply channel for trading coffee. Using our modern telescopes, we’ve been observing and learning from past and present practices in order to improve the overall standards of trading coffee today.

Out of respect, we set our standards high; and by doing so, we aim to set a precedent for truly great coffee.

What exactly defines a coffee as “truly great”?

1. Quality Green Beans
2. Freshness of the Roast
3. Proper Brewing

—> Our 3 Keys to Great Coffee Explained

We stand firm on fair trade and have been sourcing primarily certified Fairtrade coffee for more than 20 years. In fact, we are the very first licensed importer of Fairtrade coffee in North America.

Sustainability is a fundamental component of our coffee supply chain. Our flagship coffee, Cafe Solar®, is a product of the most environmentally progressive coffee program that’s pioneering solar-powered coffee processing and restorative farming.

All of our coffee is packaged in biodegradable bags made of post-consumer content with vegetable lining; we call it “premium brown bag” and we know it’s unconventional but we also know it’s the best, most responsible form of coffee packaging available.

Last but not least, we feel that a truly great coffee should be shared in good company. Friends, family, colleagues, pets … and if it’s to be enjoyed alone, it should be consumed with good intention and inspire intelligent actions.

Our Mission

“Fresh Coffee, Fair Trade, Green Business” is our triple bottom line.

For more than 20 years our mission has been, “to deliver the best-tasting coffee experience to discerning consumers, through a supply chain with integrity and a unique commitment to quality.”