Today is considered “International Coffee Day”, but don’t worry if you weren’t aware because no one seems to know its real origin. The concept has been promoted on different days in different countries—the earliest record being Japan in 1983.
Just three years ago, the International Coffee Organization agreed to the first official recognition of the date in Milan as a way of promoting fair trade coffee and awareness to coffee growers.
Since then, we can’t help but point out that many coffee companies take today as an opportunity to give away free and discounted coffee, which, in many ways, works to devalue the product in consumers’ minds and actually distracts from the plight of coffee growers.
We are celebrating today just like any other day; with ethically sourced beans and strong, black brews. We also have an exciting official event to announce …
Our Official Cafe Soft Launch is Next Weekend!
In addition to officially publishing the name and goal of our cafe, we’re giving away a hot coffee lecture next Saturday! If you love coffee, learning and discussion, you should probably stop by.
Date: Saturday, October 6, 2018
Lecture Time: 10:00am-12:00pm (Given by our Co-Founder and CEO, Derek Zavislake)
Special Guests: Our Cafe Solar non-profit partners, Richard Trubey and Raul Raudales
*Further details will be posted to the event page and social media accounts this week.
**Please be sure to RSVP here: https://www.eventbrite.ca/e/official-cafe-soft-launch-tickets-50809252843